Newly Published Book: "From Ranking To Revenue: A Business Owner's Guide To Successful Search Engine Optimization (SEO)"

Nationally renowned SEO expert Jason Healey, owner of J2H Digital Marketing Agency in Avon, Connecticut, has just published “From Ranking to Revenue: A Business Owner’s Guide to Successful Search Engine Optimization” to help businesses attract new customers for more profits on the Internet. “SEO can be any sized business’ most powerful marketing tool and sales generator,” Healey emphatically remarks.

An online certified marketing professional (OCMP) and certified SEO expert through MarketMotive, Healey states that studies show that 97% of consumers use Google and other search engines to find local products and services. “This is a staggering number of potential customers for any business of any size. Plus most businesses also trust search engines like Google to find other local products and services.”

“Google is without question the most important marketing tool for any small business,” states Healey. “Go Google it is a common, often-used phrase in today’s world. Most consumers are immune to many marketing tactics, especially advertising. Today’s consumers can instantly get information that they need in a heartbeat simply by doing a Google search when they are ready, not on the advertisers’ time.”

Healey comments that “Companies should not end all other marketing strategies, however, they can reap great rewards by enhancing their marketing strategies with SEO ambitions. By utilizing Search Engine Optimization of their website and social media sites, businesses possess the massive potential of being found by new clients plus generating large amounts of revenue.”

According to the Google Mobile Movement Study, once a consumer finds a product or service provider in his or her local area, 88% of them will either call or physically visit that business within 24 hours after doing a Google search.

In “From Ranking to Revenue”, Healey expertly provides easy-to-understand, step-by-step ‘SEO 101’ level instructions for performing market research, identifying keywords to attract target consumers, how to optimize a website for paramount search capabilities, use of strategic inbound links, plus ways to measure ROI-Return On Investment through tracking and monitoring techniques.

“As a small business owner myself,” comments Healey, owner of J2H Digital, “I know that the majority of business owners do not have time to obtain lengthy insights on the benefits of SEO. In my new book, I provide SEO instruction in a short, easy-to-read format that provides businesses with a wealth of action-focused strategies and innovative ideas to create significantly larger awareness among potential customers of their business services or products for measurably greater profitability.”

“From Ranking to Revenue” offers readers guidelines on how to determine if they should conduct their own SEO campaign for their marketing ambitions or hire someone from outside their business. It also provides insights on techniques for troubleshooting an SEO campaign, plus numerous case studies with startling results. Healey writes of one J2H Digital client who saw SEO ambitions generate 16 new customers each month for a full year which in turn created $48,000 per month in additional new sales. That client realized an astonishing Return on Investment (ROI) of $45,000 every month.

A certified professional in digital media and marketing through Duke University, Healey founded J2H Digital in 2013 and has advised more than 100 small businesses across the United States on search engine optimization strategies.

The newly-published “From Ranking to Revenue” 118 page paperback sells from $19.99 on www.amazon.com.

To contact J2H Digital, email Jason Healey at jason@j2hdigital.com, phone him at 860-421-4111 or visit www.j2hdigital.com.