Wickstrom Ford Of Barrington Wins National Award

BARRINGTON, IL - From Corporate Ford: Wickstrom Ford is among an elite group of Ford and Lincoln dealerships to be recognized with the 2018 President’s Award by Ford Motor Company. The prestigious award honors dealerships that have excelled in automotive retailing by providing exceptional customer service and satisfaction throughout 2018.

Only the top one percent of dealers across the nation are awarded this honor. Wickstrom Ford has won this unique award 26 consecutive years, more than almost any other Ford dealership in the nation.

“Earning this award is a reflection of our entire staff’s commitment to delivering the best customer experience each and every day,” says Colin Wickstrom, owner of Wickstrom Ford. “This recognition, which we’ve achieved for 26 consecutive years, makes us especially proud because it comes from the people we value most – our customers.”

The President’s Award was established in 1998, but similar awards date back to the 1980s. Dealers become eligible through survey responses from customers related to their sales and service satisfaction.

“In order to achieve the President's Award, dealers must deliver the highest quality sales and service experiences to customers each and every day,” said Ivan Boykin, Chicago Regional Manager. “The pursuit of excellence is not for the faint of heart – it requires passion, tenacity and, of course, hard work. This prestigious award salutes those top-performing Ford and Lincoln dealerships that embrace these philosophies, achieving among the highest levels of customer satisfaction – in both sales and service – in automotive retailing.”