Wickstrom Ford Receives National Award for Service, Satisfaction

Wickstrom Ford is among an elite group of Ford and Lincoln dealerships to be recognized with the 2012 President’s Award by Ford Motor Company. The prestigious award honors dealerships that have excelled in automotive retailing in 2012 by providing exceptional customer service and satisfaction.

“Earning this award is a reflection of our entire staff’s commitment to delivering the best customer experience possible” says Colin Wickstrom owner of Wickstrom Auto Group “I couldn’t be more proud to receive this recognition, especially since it comes from the people we value most – our customers. They’re the reason we were able to achieve this award.”

The President’s Award was established in 1998. Dealers become eligible through survey responses from customers related to their sales and service satisfaction. 

This is the 19^th consecutive year Wickstrom Ford has been recognized with a President’s Award win.

Colin Wickstrom wants his customers to feel like they’re walking into a Nordstrom, not a typical showroom, when they purchase a car from his Barrington showroom.  But it’s not the facility, he argues, that makes his team successful.  It’s the people. 

It’s the dealerships with local connection and values like Wickstrom Auto Group that are the reason for the upward trend in automotive sales.  It’s important for people in Barrington to know this, as they make car-buying decisions and plan their summer road trips. 

Wickstrom Ford in Barrington operates under five core values, which are:

1.  Continuously create opportunities for employees to excel, professionally, economically and personally

2.  Never let a teammate fail

3.  Everyone who comes in contact with our organization is our customer

4.  Exceeding customer expectations is the way we do business

5.  Our employees, our facility and the environment we create reflect our professionalism and commitment to these values

Each employee can articulate these values on the spot; they permeate every decision they make and are embodied through every customer interaction.

“In order to achieve the President's Award, dealers must exceed customer expectations every day in every department.  The pursuit of excellence is not for the faint of heart – it requires passion, tenacity and, of course, hard work.  This prestigious award salutes those top-performing Ford and Lincoln dealerships that embrace these philosophies, achieving among the highest levels of customer satisfaction – in both sales and service – in automotive retailing,” said Regional Ford Representative Matt Weber.

Submitted by Wickstrom Ford.