$50,000 New Logo Won't Replace Existing One in St. Charles

Downtown St. Charles - Discover Your City Side is the phrase that greets visitors to the Downtown St. Charles Partnership Web site.

Getting to the new logo and tagline, though, came at a price.

“The city didn’t provide money for any specific element of the branding but rather pledged two separate $25,000 reimbursement contributions, the first of which has already been paid, according to documents obtained in a Freedom of Information Act request,” The Tribune reported. “The reimbursements were approved by the City Council.”

“The $50,000 will pay for the research, brand development, rollout plan, action plan, communications and the launch party,” Lynne Schwartz, the partnership’s executive director said in an email to the Tribune.

Mayor Ray Rogina said there is a distinction between the logos. The Pride of the Fox is for the town in total and the new logo is to highlight the downtown and encourage tourism to St. Charles.

“The ‘Pride of the Fox’ to me will always be the symbol of St. Charles,” Rogina told the Tribune. “It’s the logo that identifies our town in total, both St. Charles east and west. It’s time-honored, treasured, and it will be there forever.”