Chicago’s 88 Brand Partners Wins Best-in-Show at the International Davey Awards

Chicago Creative Agency 88 Brand Partners is honored to announce it received Best-in-Show – Integrated Campaign – Business to Consumer at the Davey Awards, an international creative competition honoring the best small agencies worldwide. 88 Brand Partners took the top prize for NorthShore University HealthSystem's “Healthcare for What’s Next” integrated campaign.

The Davey Awards are the largest and most prestigious awards competition exclusively for smaller agencies. The awards honor creative excellence in Web, Design, Video, Advertising, Mobile & Social from small agencies worldwide. The Davey is sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. AIVA members include executives from organizations such as Condé Nast, Disney, GE, Keller Crescent, Microsoft, Monster.com, MTV, Push, Publicis, Sesame Workshops, The Marketing Store, Worktank and Yahoo! and many more.

“So many awards competitions are dominated by mega-agencies with global brands and huge budgets. The Davey Awards showcases the great creative work being done by smaller agencies,” says 88 Brand Partners Executive Creative Director Joe Popa. “Out of 4,000 entries worldwide, we’re thrilled that our work was recognized by the most prestigious awards competition for smaller agencies.” Popa adds, “Seeing our ideas come to fruition and receiving award recognition for those projects lets our company and clients know that we are continuously positioning them for success.”

About the Winning Project:

One of the Chicago area’s largest healthcare networks, NorthShore University HealthSystem has four hospitals and 100+ medical office locations. Increasingly, NorthShore faced the challenge of trying to stand out in a crowded competitive landscape. The goal was to tout its advanced technological capabilities and their personal attention to patients in a way that resonated with their audience.

“Healthcare for What’s Next” speaks to the NorthShore experience on two levels. First, NorthShore is always looking forward, working on what’s next in medical technology, advanced treatment options and leading-edge research. And they’re also focused on what’s next for patients—in their lives and in their healthcare needs. As those needs change, NorthShore will be there for them, with advanced, personalized care for whatever’s next.

In addition to winning Best-in-Show for its “Healthcare for What’s Next” Integrated Campaign, 88 Brand Partners and Northshore University HealthSystem also took home the Silver Davey in the Out Of Home category, for their Kellogg Cancer Center, featuring the elegant, eye-catching design of a swimmer powering out of a DNA model.

About 88 Brand Partners (www.88brandpartners.com):

88 Brand Partners is a full-service branding and advertising agency that strategically builds and extends brands to create more meaningful relationships between organizations and their audiences. Founded in 1988, the Printer’s Row agency has helped clients across a range of industries to build their brands on the true value they deliver to their audiences.

About The Davey Awards:

The Davey Awards exclusively honor the “Davids” of creativity, the finest small agencies, firms and companies worldwide. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small agencies do each year. The Davey Awards is the leading awards competition specifically for smaller agencies as they compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information.

Contact: Alyssa Burns, 312-543-0361, alyssa.burns@sbcglobal.net

Photo courtesy of 88 Brand Partners