Benedictine University Refreshes Brand

Benedictine University has launched a refreshed brand identity that integrates the work of our updated mission, vision and commitment as part of the BenU 2020 strategic plan. This work was a collaboration with University administrators, deans, faculty, staff and an external branding agency.

The new master brand logo is representative of BenU’s history and a symbol of change for where BenU is going in the future. As part of the new brand rollout, new materials will tell the Benedictine story in a different way. This will also be reflected on our website and all digital and environmental efforts. The University’s internal and external audiences will begin to see our new master brand logo and refreshed B spirit mark used and hear compelling BenU stories throughout the next year.