McDonald's Upends Golden Arches For Women's Day; Critics Flip

OAK BROOK, IL — If you've got a craving for a cheeseburger on International Women's Day and you're looking for the iconic McDonald's golden arches, you might have a hard time recognizing them. McDonald's has flipped its golden arches on several female-owned restaurants, turning the "M" to a "W" in support of what critics are calling (wait for it...) "McFeminism."

The arch will be flipped on bags, cups, fry boxes, and shirts "[i]n celebration of women everywhere."

In a news release, McDonald's recognized its female restaurant owners and noted that "6 out of 10 restaurant managers are women."

McDonald's added that "This is the first time McDonald’s has ever flipped its iconic logo and we’re proud to recognize our female employees, franchisees, suppliers, community partners and customers for all that they do today, and every day."

Twitter users weren't buying it. Many critics slammed the move as a "symbolic gesture," citing the ongoing demand for fair wages for workers.

Lol. The ultimate irony of #McFeminism is actual #McDonald's" class="redactor-linkify-object">https://twitter.com/hashtag/Mc... inverting their M in support of women. Here, here, pay all workers a living wage and charge 50 cents more for a double quarter pounder. It would be amazing how many working mothers (and fathers) that would empower.
— Joe Rader (@raderje) March" class="redactor-linkify-object">https://twitter.com/raderje/st... 8, 2018

In their new release, McDonald's asserted, "Today – and every day – McDonald’s recognizes the extraordinary contribution of women."

If you're interested in seeing the flipped golden arches, head to these female-owned Chicagoland McDonald's stores:

711 E New York Street, Aurora

Owned by Gloria Kazanova

3245 W North Avenue, Chicago

Owned by Carmen DeCarrier

1951 N Western Avenue, Chicago

Owned by Carmen DeCarrier

2350 N Central, Chicago

Owned by Janet Karavites

4338 W North Avenue, Chicago

Owned by Virginia Oviedo

What do you think of McDonald's flipping their logo for International Women's Day? Let us know in the comments.

>>>Images courtesy of McDonald's