Plainfield Man's Board Game Now Available at Target Stores Nationwide

PLAINFIELD, IL — A Plainfield man took a gamble when he decided to create a new dice game, but that bet paid off and now you can buy his game in Target stores nationwide.

When Plainfield resident Chris Leder set out to design a dice game, it wasn’t to sell thousands of copies.

“I wanted to create an easy, fun game that I could get my wife to play,” Leder said in a news release. “I’ve always enjoyed board games, and I wanted a special way to bring my family and friends into that world a little.”

This fall, Leder’s idea – a portable and accessible dice-and-card game called Roll For It! – was released at Target stores nationwide, ready for players of all ages and skill levels, according to a news release.

The journey began in 2011, when Leder designed a simple but captivating game: roll a handful of dice, match them to cards showing various dice combinations, and score points. Roll For It! was an immediate hit with friends and family.

“I started hearing more and more that people were playing every time they got together. I knew I had something.”

In 2012, Leder successfully pitched the game to publisher Calliope Games at Gen Con, the largest tabletop game convention in North America. Released into specialty toy and game stores in 2013, Roll For It! has been a top seller for the company, spawning a Deluxe version and appearing on the web series Tabletop starring Wil Wheaton.

“Roll For It! is an instant classic. The first time you play, you feel like it’s a game you’ve played before… but, you haven’t. It’s a great experience,” said Ray Wehrs, President of Calliope Games, in the release.

In the fall of 2016, Calliope Games partnered with the retail chain Target to release a new version of Roll For It! for the retailer’s shelves. Leder, a stay-at-home dad who now balances watching his five- and two-year old children with being the “Director of Fun” at Calliope Games, still has trouble believing how quickly his little game rose to national exposure.

“I used to have fans of the game jokingly ask when they would be able to buy Roll For It! as a gift for others at their local Target,” Leder said. “For that to now be a reality is absolutely a dream come true.”

The rules to Roll For It! are simple: roll your dice, match cards, and score points! The tricky part is that players may challenge or steal each other’s cards before they’re actually scored! The first player to collect 40 points wins! Roll For It! is the ideal take-anywhere game, and the Target version features colorful dice, playing cards, and a handy drawstring bag which allows the game to travel in a pocket or purse. There are two color sets – red and purple – each featuring enough components for 2-4 players, but anyone interested in playing with more people can combine the sets and play up to 8 players.

Each set of Roll For It! is available at Target stores nationwide for $11.99.

photo courtesy of Calliope Games