Tinley Seeks to Develop Its Brand

TINLEY PARK, IL — Tinley Park will soon launch a process to form its own brand, starting with a presentation by the firm who will steer the project.

On Thursday, July 28, Roger Books will present, "The Art of Branding," from 6 to 7:30 p.m. in the north ballroom of the Tinley Park Convention Center, 18451 Convention Center Drive.

The presentation will cover why the branding process is important and how it’s about much more than just logos and tag lines. Brooks also will discuss how branding will benefit the area. The process could take nearly 15 months.

"With hundreds of communities in the state, what makes Tinley Park special? Different? Why should someone move to Tinley Park? Play in Tinley Park? Start or relocate a business in Tinley Park?" the Village said in a release.

"The most successful communities have a focus – they work hard to set themselves apart from everyone else. Tinley Park is working with Roger Brooks International to create this unified vision for the community.

The program will be recorded for future broadcast on Tinley TV, which airs 24 hours a day, seven days a week on Comcast Channel 4 and U-Verse Channel 99. The program will also run on the Village’ official YouTube channel. Visit www.tinleyparkorg/TPTV for more broadcast information.