Keeneland to Open Seasonal Pop-Up at The Summit at Fritz Farm

Just in time for the holiday season, The Summit at Fritz Farm is pleased to announce the opening of a Keeneland Association retail and merchandise pop-up shop in The Barn at Fritz Farm. The pop-up will be open from November 15 through mid-February in the stall between Atomic Ramen and Pasture by Marksbury Farm.

“The Keeneland pop-up shop at The Summit at Fritz Farm will offer a collection of Keeneland’s exclusive barware, home goods and seasonal gifts perfect for anyone on your holiday list,” said Kyle Cassin, director of retail at Keeneland Association Inc. “The shop itself will reflect the timeless elegance of Keeneland with historic property photos and an equestrian feel.”

Internationally renowned for its quality merchandise and wonderful collection of gifts, the Keeneland Shop has something for everyone. Joining the all-local lineup in The Barn, Keeneland’s pop-up shop will feature locally sourced goods and accessories to inspire holiday gifting and gatherings. In addition to the classic home décor and holiday gifts, the seasonal shop will also feature Keeneland’s 2020 Breeders’ Cup assortment of apparel and merchandise.

“The Keeneland pop-up shop brings yet another iconic cultural element to the overall farm chic design aesthetic here at The Summit at Fritz Farm,” said Stephanie Bork, marketing manager at The Summit at Fritz Farm. “We are excited to have another great local brand join the Kentucky proud group of offerings in The Barn and can’t wait to see the shop come to life.”

Starting November 15, the Keeneland pop-up shop in The Barn will be open Monday through Saturday from 11 a.m. to 8 p.m. and on Sunday from 12 p.m. to 6 p.m.

“This location in addition to our flagship store on grounds will be open all holiday season, providing both local and regional customers the opportunity to gift something truly special,” said Cassin.

The opening of this temporary location will round out a series of festive activations in The Barn this holiday season, including Christmas Card Calligraphy Classes and Moonlight Movies with Santa. Throughout the months of November and December, Lexingtonians will have several opportunities to give back to the community during charitable events at The Summit at Fritz Farm.

For more information about holiday happenings, follow The Summit at Fritz Farm on Instagram and Facebook or visit thesummitatfritzfarm.com.