Seasonal & Holidays
Hot Holiday Gift for 2020: Financial Coaching
Local firm offers financial planning package as holiday gift opportunity

When the gift-giving holidays collide with a time when a sense of control is what many want most, one local firm offers a gift idea that can fill both needs.
“Having a definite financial plan is a great way to establish the sense of control in uncertain times,” said Ann Alsina, principal at CovingtonAlsina. “We have clients who purchase our Financial Coaching package for their adult children. It allows them to offer guidance without being obtrusive. While an adult might be reluctant to sit down with mom and dad for money advice, he or she would be very comfortable talking with a professional.”
While initial consultations at CovingtonAlsina are complimentary, the Financial Coaching package moves beyond consultation to tangible planning. It includes:
Find out what's happening in Annapolisfor free with the latest updates from Patch.
- Two to three meetings with a financial planner, either in person or online, at client’s preference. CovingtonAlsina services clients nationwide with virtual meetings and locally at their office at 67 West Street, Annapolis, MD.
- The development of a defined goal list, via in-depth conversation on the future and desired achievements. The complete financial picture is considered- insurance, employee benefits, retirement plans, etc.
- The creation of a personal financial site via eMoney, an industry-leading financial planning subscription software. eMoney allows you to have your own personal financial website. All accounts- banking, investment, insurance, 401(k) accounts- are shown together, updated every 20 minutes.
- The draft of an action plan to help the client build the life he or she wants. Action plans include detailed to-do lists covering everything from home/auto insurance adjustments to estate planning.
The CovingtonAlsina Financial Coaching package (regularly $750) is available at $500 from now through December 31, 2020. The purchase comes with a holiday certificate suitable for gifting.
Following the completion of a Financial Coaching package, CovingtonAlsina also offers Ongoing Coaching services that include:
Find out what's happening in Annapolisfor free with the latest updates from Patch.
- Monthly coaching call to help stay on track
- Personal financial website via eMoney
- Regular financial coaching emails
- Complimentary attendance at CovingtonAlsina educational events, virtual or in person – such as Adulting 101; Planning for Retirement; College Savings; Women, Wine & Wisdom; and more
- Access to the CovingtonAlsina planning team for questions
- Discounted asset management fees
Ongoing Coaching services (regularly $150 per month) are available for $100 a month for clients who purchase a Financial Coaching package before December 31, 2020.
“People need a financial plan now more than ever,” said Ann. “It’s not only smart, it is empowering and that is the greatest gift of all.”
For more information, or to purchase a Financial Coaching package, contact CovingtonAlsina at 410.457.7165 or info@CovingtonAlsina.com
Ann C. Alsina, CLU®, CFP®
67 West Street, Suite 200
Annapolis, MD 21401
Securities offered through LPL Financial. Member FINRA/SIPC Investment advice offered through Great Valley Advisor Group, a Registered Investment Advisor. CovingtonAlsina and Great Valley Advisor Group are separate entities from LPL Financial.