BOSTON – Concord, Mass.-based Emerson Hospital names FORGE Worldwide as its marketing and branding agency, according to Harry Chapin, CEO of the independent advertising agency. The account was won after a two-month regional review conducted by Boston-based Pile & Company. Billings were not disclosed.
The FORGE team, working with Emerson Hospital’s Senior Director of Marketing, Bonnie Goldsmith, and Marketing Manager, Kara Clarke, is expected to create print, broadcast, digital advertising, and social media for the hospital.
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Commenting on the agency’s newest client, Mr. Chapin said, “Emerson Hospital is one of the strongest and most innovative community hospitals in New England. We’re thrilled at the opportunity to work with the Emerson team to build brand awareness and drive patient volume.”
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New work from FORGE for Emerson Hospital is expected in the fall of 2014.
Emerson Hospital is a multi-site health system headquartered in Concord, Mass., with additional facilities in Sudbury, Groton and Westford. The 179-bed hospital provides advanced medical services to more than 300,000 individuals in 25 towns. For more information about Emerson Hospital, visit www.emersonhospital.org.
FORGE Worldwide is a Boston-based brand strategy and advertising agency focused on building deeper human connections through brand strategy, advertising, and digital and social experiences. FORGE clients include Cisco, Rockland Trust, Brigham and Women's Hospital, and Dragon Speech Recognition Software. For more information: www.forgeworldwide.com or @FORGEworldwide.
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