Holiday Firs Come to The Fenway

(Boston, MA) NOVEMBER 17, 2020 – Samuels & Associates, in partnership with Weston Nurseries, today unveiled its latest neighborhood activation for the holiday season: The Fenway Tree Shop, opening on Friday, November 27. Hosted at Tasty Burger in the heart of The Fenway, this pop-up will offer a shopping experience ideal for city dwellers with a variety of trees and holiday greenery made for every home, ranging from 2ft. to 11ft. in height and range in price depending on size.

“The Samuels & Associates team is thrilled to bring this pop-up tree shop directly to The Fenway, making getting a tree easier for anyone in Boston. With more time spent at home this year, your tree will be an everyday delight and a reminder of what is special about this season,” said Peter Sougarides, Principal at Samuels & Associates. “Weston Nurseries has been an incredible partner in our mission to adapt to the current circumstances while bringing bright cheer to the neighborhood and people’s homes.”

“We are excited to bring our cut Christmas trees and holiday décor to the Fenway area and offer the people in the immediate and surrounding areas a great shopping experience, said Peter Mezitt, President of Weston Nurseries. “I believe people will really enjoy the atmosphere and holiday cheer we will create in this terrific neighborhood.”

The Fenway Tree Shop will bring an industrial farmhouse vibe to the urban neighborhood, offering a nostalgic holiday shopping experience perfect for residents of The Fenway, Back Bay, Longwood Medical Area, South End, and other surrounding areas. Customers can also select their trees, wreaths, and roping in advance through the Weston Nurseries website, with pickup options available through the website and delivery options available in person.

Located at 1301 Boylston Street in the Tasty Burger parking lot, The Fenway Tree Shop will be open through December 13, or until trees are sold out. Shopping hours are on Wednesday-Friday afternoons from 4pm-8pm and Saturday-Sunday from 10am-8pm, weather permitting. For updates on hours and tree availability, please visit http://www.westonnurseries.com/bostonpopup. The shop will be following and enforcing all state-mandated Covid-19 guidelines, including social distancing and masking.

To further spread the holiday spirit and thank frontline workers managing the coronavirus pandemic, Weston Nurseries will be offering a Healthcare Heroes discount to those working at area hospitals and healthcare institutions. Customers will be required to show an ID card from their place of employment showing they are a healthcare worker to get the 10 percent discount.

While in the neighborhood, get a holiday-themed milkshake at Tasty Burger, available November 27 – December 31. Choose from Gingerbread or Peppermint Chocolate. Both flavors available in regular $4.85 and large $6.25 sizes, in person and online at www.tastyburger.com/order.

Supporting small businesses and local shops is more important than ever this season, as we celebrate the people and places that make our community unique. Retailers and restaurants across The Fenway will be offering holiday shopping deals throughout the season, making the neighborhood your one-stop-shop for all things festive. Follow @TheFenway on Instagram and Facebook for regular updates.

For more information regarding The Fenway Tree Shop and other neighborhood holiday shopping deals, visit www.thefenway.com.

The Fenway Tree Shop, presented by Samuels & Associates and Weston Nurseries

November 27 – December 13, 2020 (or until trees are sold out)

Weds – Fri, 4pm – 8pm

Sat – Sun, 10am – 8pm