Business & Tech

Misha and Puff Pops Onto Newbury Street This Holiday Season

It specializes it knitted goods for babies and kids.

BOSTON, MA — Boston-born brand Misha and Puff will open its first pop-up shop Black Friday, selling knitwear for kids and babies from Black Friday through Christmas Eve at 91 Newbury Street.

Boston native Anna Wallack is the founder of M+P, and will be bringing her fall/winter collection of "wearable, special, and heirloom-quality goods" items to the shop, along with other vendors.

The shop will feature gifts, accessories, clothing and more for children and babies from Nov. 25 through Dec. 24. Hours are 11 a.m.-6 p.m. Monday through Wednesday; 11 a.m.-7 p.m. Thursday through Saturday; and from noon until 6 p.m. Sundays.

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Wallack created the brand after her baby son spent his first New England winter keeping warm and cozy while swaddled head-to-toe in knits she had made, a press release says.

"Drawing on over ten years experience as a stylist, as well as personal understanding of what works well for little ones, we have created a collection that is special yet unfussy, a way to share our love of the thoughtfully designed and handcrafted," it adds.

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A few more details on the fabric on the fabric and the collection:

Each M+P style is hand knit from 100 percent Peruvian cotton. The wool items are washable and does not felt up, keeping its softness for baby’s comfort. It is also naturally antibacterial and wicks moisture away from the body so your baby stays dry and cool. Each item is dyed with all natural plant dyes and the hand dying process creates a beautiful depth of unique shades & tones.
Sweaters, onesies, bottoms and accessories appear in exclusive colors such as cinnamon, plum island, truro and sunflower. The brands classic styles are hand-knitted from soft merino wool or alpaca, and every style is uniquely enhanced with traditional Peruvian knitting techniques, such as pompom detailing, and popcorn and zigzag design.
The most recent collection saw styles incorporate peplum details, portrait collars and boat necklines and the accessories range has broadened with the addition of the snugglesack. Each knitter takes great pride in the items she creates and you will find her name stitched onto the hang tags of all her finished products.

Images courtesy M+P

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