Business & Tech
Pats Player's Fashion Shop 'Pops Up' on Newbury Street
Meet "JE11," the new store for the fashion line from the Patriots' Julian Edelman.
BOSTON, MA — Patriots wide receiver Julian Edelman brought his fashion brand to Newbury Street Thursday in Boston's Back Bay neighborhood.
The "JE11" shop is popping up at 144 Newbury St., from 10 a.m. to 8 p.m. Thursday through Sunday, according to Edelman's Facebook page.
The brick-and-mortar shop for his fashion line features a free Boston Edition snapback for the first 50 customers at the store, which also sells branded shirts, skateboards and more.
Find out what's happening in Back Bayfor free with the latest updates from Patch.
This might well be the year of the pop-up in Back Bay. The line greeting Edelman's JE11 opening echoes the wild popularity of rapper and fashion designer Kanye West's Boylston Street pop-up shop, which saw winding lines and even a few customers who camped overnight ahead of the opening.
Edelman's shop takes the place of previous "pop-up," FoMU.
Find out what's happening in Back Bayfor free with the latest updates from Patch.
Photo by Jeffrey Beall, Flickr/Creative Commons
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