Wellesley Man Brings Warby Parker to Newbury Street

Warby Parker. Ever heard of it?

If not, not to worry; it's an eyewear company that might be described as hip with a side of social conscience.

And the mostly-online brand is about to open only its second permanent brick-and-mortar store on Boston's Newbury Street, reports the Boston Globe.

Warby Parker is the work of Wellesley-born Jeffrey Raider and three other Wharton graduates. (The Globe points out that the company has several local ties besides Raider, including  being named for Jack Kerouac (from Lowell) characters and Neil Blumenthal, co-founder and co-CEO of Warby Parker, who is an alum of Tufts University in Medford.)

The Boston Globe story has a nice Q&A with Raider, who also has just launched a brand-new startup called Harry's.