Godiva Is Closing, Selling Chocolate Stores, Including 5 In Massachusetts Malls

MASSACHUSETTS — The company is closing or selling all 128 of its brick-and-mortar stores in North America, it announced in a statement. It plans to complete the closures and sales by the end of March.

Godiva’s website lists store locations in Boston’s Prudential Center, Braintree’s South Shore Plaza Mall, the Burlington Mall, the Natick Mall and the Wrentham Outlets. Godiva will keep its stores open across Europe, Middle East and Greater China. The company did not disclose information on how many employees would be let go because of the closures.

This change comes during a time when Covid has hit dozens of underperforming businesses. The retail apocalypse in particular has come for restaurants, mall stores, businesses that rely on impulse shopping and luxury retailers.

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