UnitedHealthcare Donates Hasbro's NERF ENERGY Game Kits

UnitedHealthcare donated 100 NERF ENERGY Game Kits, a limited-release game that tracks physical activity and rewards kids for being active, to Boys & Girls Clubs of Boston this afternoon as part of the “UnitedHealthcare Match Day Motion Challenge.”

As part of the Challenge, New England Revolution staff met the goal of taking 400,000 steps this past season. To encourage kids to adopt an active lifestyle early on, UnitedHealthcare and the Revolution Academy hosted a soccer clinic for the local Club kids to hone their soccer skills.

Each kit includes a NERF ENERGY Game Band, a NERF PRO FOAM soccer ball and instructions to download the NERF ENERGY RUSH mobile game to get kids moving. As children participate in physical activity, they earn “energy points” that are tracked by the activity band, and these points turn into screen time to play the mobile game on a smartphone or tablet.

The donation is part of a national initiative between Hasbro and UnitedHealthcare, featuring Hasbro’s NERF products, that encourages young people to become more active through “exergaming.” UnitedHealthcare is donating 10,000 NERF ENERGY Game Kits to elementary schools and community organizations across the country, enabling children ages six to 12 to receive the kits at no cost.

Eric Swain, vice president of UnitedHealthcare of New England, distributed kits along with New England Revolution president Brian Bilello and defenders Chris Tierney and Andrew Farrell.