Business & Tech

McDonald's To Serve Breakfast All-Day Starting in October

Franchise owners voted the change to help increase sales and traffic.

By Susan Petroni (Patch Staff)

McDonald’s across America, including the locations in Framingham, will begin offering breakfast all-day starting next month,

Franchise owners voted to begin offering all-day breakfast starting on Oct. 6, as a way to reverse slumping sales and traffic.

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The McDonald’s all-day breakfast menu will include McMuffin sandwiches, biscuit sandwiches, hotcakes, yogurt parfaits, oatmeal and hash browns, according to a press release.

Richard Adams, a former McDonald’s franchisee turned consultant, said McDonald’s had told franchisees that all-day breakfast would lure 200 extra customers a week per restaurant, reported the NYT.

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All-day sales of McDonald’s iconic McMuffin sandwiches at the chain’s more than 14,000 US restaurants could increase sales by as much as 2.5 percent a year, according to an internal company presentation obtained by Bloomberg News.

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Photo courtesy of McDonald’s

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