BOSTON, MA — Dunkin' Donuts did damage, all right. To themselves.
Social media was all atwitter Tuesday night when ESPN's Darren Rovell posted a picture of Dunkin' Donuts' take on the Red Sox 'Do Damage' slogan. The tweet came during Game 2 of the World Series at Fenway Park.
It didn't take long for the internet to point out some rather odd formatting.
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You be the judge: Fair or foul?
Red Sox sponsor Dunkin’ has special “Do Damage” signs tonight. The Red Sox have filed to trademark the phrase. pic.twitter.com/o0wL9PxzeO
— Darren Rovell (@darrenrovell) October 25, 2018
It's not most egregiously overlooked marketing snafu, but it's hard to think this received multiple thumbs up from the suits at Dunkin' HQ in Canton.
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"Every Fan At Fenway: Why Does That Say Do Nut Damage?" Rovell tweeted.
someone at corporate did not think this through https://t.co/DMmt3r2lmD
— rat king (@MikeIsaac) October 25, 2018
how did Dunkin Donuts think this was a good idea https://t.co/mHgfw06cfm
— John (@Friar_Faithful) October 25, 2018
>>>Related: Dunkin' Dropping Donuts, Announces Name Change
(Photo by Maddie Meyer/Getty Images)
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