Small Biz Profile: SWOON in Hopkinton

HOPKINTON, MA — Kathy Mazur and Lisa Strain are co-owners of SWOON. Both have lived in Hopkinton for more than 20 years. We both loved shopping in boutiques and wanted to bring one to Hopkinton. SWOONis a women's boutique that offers clothing, jewelry, accessories and gifts.

Patch talks with Lisa Strain:

When did you open/launch? September, 2014

What made you decide to open this type of business? And why this location? We wanted to contribute to the growth downtown. We thought it would be wonderful to have a downtown where you could eat, shop, grab a coffee and even stop at the library.

What do you like best about it? Getting to know our customers and helping them find the perfect outfit or gift. We want them to feel great when they walk out the door.

Biggest struggle? Keeping the merchandise fresh and deciding on colors, sizes and styles. We want to offer a wide variety of styles and price points.

What do you see for the future? We hope that downtown Hopkinton continues to grow and that others, like us, will open businesses in the downtown area.

Politics and small business: how does government affect your business? Obviously the economy will always play a factor in how successful we are in downtown Hopkinton.

Name another local business you’d send customers to: Many of our customers love to be able to shop at SWOON and then walk to Bittersweet for a coffee or lunch or a desert at Yogurt Beach.

Do you have or know of a small business profile that deserves to be in the spotlight? Tell us about it at charlene.arsenault@patch.com.

Photo submitted/Lisa Strain