Local Voices
Small Biz Spotlight: Cormier's Self Defense Academy
In our series spotlighting Holliston small businesses, we talk with Jim Cormier, owner of Cormier's Self Defense Academy.

A traditional martial arts and self defense school, the goal of Cormier’s Self Defense Academy is to nurture strong character and self confidence.
Cormier’s Self Defense Academy, which opened on Sept. 1, 1987, is located at 53 Jeffrey Ave., Holliston.
Cormier’s offers black belt programs for kids, teens, and adults in Okinawan Karate, in two systems of Japanese Jujitsu, and in Kodokan Judo in a comfortable, fun, and respectful learning environment.
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“We work closely with our students and deliver instruction based on their individual needs and capabilities while helping them realize their individual goals,” said owner Jim Cormier. “We provide private and group self defense classes for teens and adults, which can be tailored to the person or group’s specific needs. An example would be a program customized for a group of teenage girls entering college. We also offer self defense workshops, courses, and seminars for schools and universities, sports teams, small businesses, and corporations.”
Here, Patch talks with owner Jim Cormier:
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What made you decide to open this type of business? After training for several years, my Sensei told me I was a natural teacher and asked if I would like to open a martial arts school. Though I was in the media/public relations field, full-time, I had a strong desire to pass on my Sensei’s great teachings to others.
What do you like best about it? It is wonderful to see a child or an adult overcome their fears and master difficult obstacles during training it gives me tremendous satisfaction. Hearing from parents how their child’s training has had a real positive impact on their school work and other areas of their lives is the best.
Biggest struggle? I have to laugh. It would have to be my keeping up with the social media and digital trends and the technological advances and expertise needed to stay current and relevant. I have a wonderful Dojo Mom who has all of that expertise and devotes a great deal of her spare time to help me, sparing me the frustration.
What do you see for the future? I see hardworking people who persevere and achieve their martial arts goals and earn their black belts with us. As part of my commitment to lifelong learning, I will continue my personal martial arts training and advancement. That is the future I aim for.
Politics and small business: how does government affect your business? Like all small businesses, if the economy falters it adversely affects enrollment. During those times, we do all we can to accommodate those students seriously affected.
Do you have or know of a business that deserves the spotlight? Tell us about it at charlene.arsenault@patch.com.
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