'Unjunked' Halloween Candy Arrives at Whole Foods Market

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Unjunked, sustainably-sourced versions of America’s favorite candies are now available at select Whole Foods Markets, including the Jamaica Plain location at 413 Centre Street.

UnReal, the unjunked food company, announced Monday that it has partnered exclusively with the North Atlantic and Northeast regions of Whole Foods Market this Halloween to offer its junk-free candies in limited edition, 3-D packaging with a “Day of the Dead” theme.

Now, for the first time, kids and families can treat themselves to unjunked versions of traditional candies like Reese‘s and M&M‘s that taste unbelievably delicious – no tricks, just 100% real treats.

UnReal is reinventing America‘s favorite candies by ethically sourcing the best-tasting, non-GMO ingredients without gluten, corn, or soy – and with up to 40% less sugar per serving. The brand‘s limited edition seasonal product offerings include a 3-D Halloween Bucket with four varieties of treat size UnReal candies, as well as four different bags containing 10 treat size UnReal candies.

Families will also be able to try UnReal for themselves at extensive in-store sampling events at participating Whole Foods Market stores throughout the month of October.

“Whole Foods customers want healthier options for their families without compromising taste and fun, so we‘re offering them the Halloween candy they love – without the excess sugar and artificial ingredients that come with the typical trick-or-treat haul,” said UnReal CEO, Steve Konczal. “Halloween is a time when parents are conflicted, wanting their kids to enjoy candy, and yet mindful of the very real health issues. So, we’re launching a super-natural candy revolution alongside Whole Foods Market, and we‘re aiming to reclaim Halloween by unjunking it. Together with fun packaging and in-store merchandising grounded in the true ethos of Halloween, we‘re helping consumers make a better choice during the biggest candy-buying holiday of the year, when a staggering $3 billion of chocolate candy is purchased.”