Business & Tech
Booty by Brabants Pop-Up Store Now Open at MarketStreet
Booty by Brabants is now selling its signature, one-size workout wear at MarketStreet Lynnfield.
Booty by Brabants founder Kelly Brabants, a South Shore Massachusetts native, is bringing her brand’s beachy, Brazilian vibes to the North Shore with her popular, textured workout leggings in tow. Overlapping with the pop-up she currently has open in Boston’s Seaport District, the local company is celebrating five years in business by opening its sixth pop-up store at MarketStreet Lynnfield. Neighboring some of the nation’s top names in beauty and wellness such as Blue Mercury, Sephora, Nike, Pure Barre and Whole Foods, the store is now serving as a temporary hub for the brand from through spring 2020.
“After hosting a one-off pop-up event in Lynnfield this summer, I was overwhelmed by the amount of loyal customers who showed up excited to take my workout class and shop my leggings,” said Kelly Brabants. “The positive energy was amazing, and I knew right then that Lynnfield would be my next stop.”
The new MarketStreet Lynnfield store will mirror the tropical, vibrant design of the Seaport location, but on a much larger scale. High ceilings with decorative chandeliers, floating shelves and a cozy-chic lounge area will make for a unique and relaxed shopping experience.
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Customers in Lynnfield will have access to the same inventory available online including the Chrome collection and widely expanded Curvy Croco collection, in addition to exclusive store perks such as early access to new product releases. (Stay tuned for BBB’s holiday collection launching in early December!)
"Booty by Brabants’s fitness forward designs are sure to resonate with our fashion-minded shoppers seeking the latest in stylish athletic wear. This local company is remarkable for its fresh take on active wear and perfectly complements our ever-growing community of retailers,” says Charlotte Woods, Marketing Director of MarketStreet Lynnfield.
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Located at 920 Market Street to the left of Wahlburgers within the North Shore’s award-winning premium open-air shopping destination, Booty by Brabants is open daily through spring 2020. Hours of operation are Monday through Saturday from 10am to 9pm and Sundays from 11am to 6pm. To stay up to date on in-store events, special holiday hours and promotions, follow @bootybybrabants on Instagram.