Local resident opens btone FITNESS studio in Middleton on April 6

btone FITNESS is excited to share that its next new location will open in Middleton, MA on April 6th. The new 2,200 square foot studio marks btone's founder and owner Jody Merrill’s second franchise location, joining other studios in Lexington, Wellesley, Chestnut Hill, Back Bay, North End, South Boston and Waltham.

The new Middleton franchise will be owned by Lynnfield resident, Jenny Sheehan, who has been an employee of btone FITNESS since the company's early days (when there were only two studios!) Merrill says Sheehan "is not only a talented instructor, but a born leader. With years of athletic success and a recent mother as well, she brings a vast knowledge on how to effectively train both men and women. She's motivating and organized and has all the qualities that will make her a trusted and successful btone FITNESS owner."

When asked about her new franchise model, Merrill says: "We are continuing to lock down and pursue areas in New England that work for our unique method and business model, and will continue to place the right franchisees in the right locations here and even beyond New England." Merrill says new locations in Andover and Hanover will open in May or June, and even has her sights set on a California opening in the near future.

Middleton's btone FITNESS studio opens on Saturday, April 6th and will offer 12 TONEy machines, a play area for kids and two bathrooms / changing areas. Early morning classes will start at 5:45am or 6:00am depending on the day. There are approximately 8 classes per day, generally ending at 8pm. btone Middleton will be open on weekends as well and childcare will be offered multiple times throughout the week.

Unlike other group exercise classes, btone specializes in 45 minute total body TONE workouts on exclusive, customized machines, TONEy's, that allow clients to tailor each and every move with spring resistance and body placement. With these reformer-inspired machines, clients can either modify or vary their workout based on their current fitness level and goals.

Located at 221 South Main Street, this newest location was the next logical choice for the company as it continues to grow its franchise footprint. Merrill says, "Our clients have been asking us to open north of the city for years, and after the owner of this location moved to Lynnfield with her family, Jenny Sheehan knew that it was the perfect time to open her own btone FITNESS location close to home. Jenny wanted her studio to be located in a convenient location with plenty of parking and amenities nearby for her busy clientele that already lives and works in this North Shore area. We couldn't be more excited with this convenient location."

Address: 221 South Main Street, Middleton MA

Website: www.btonefitness.com

Pricing: PRE-OPENING Middleton special: 7 classes for $99; 10 classes for $129*

*Must purchase before studio opening. Classes valid through August 5, 2019 only. Available to both new and existing btone clients. Only one Middleton pre-opening or intro offer per client.

Additional class pricing and daily schedule can be found at: https://www.btonefitness.com/locations/middleton