New Needham Mask Initiative Asks 'Who Do You Wear A Mask For?'

NEEDHAM, MA — The town of Needham along with Needham Public Schools are trying to get people to think twice before removing masks in public with a new multimedia campaign.

The campaign, titled #NeedhamMaskChallenge, asks residents "Who do you wear a mask for," and attempts to illustrate the importance of proper face mask procedure in slowing and stopping the spread of COVID-19. Residents are encouraged to share their answers to whom they "mask-up" for on social media along with a masked-up selfie.

The public awareness campaign includes a 30-second animated video that will be blasted over town and school social media accounts. The video follows an animated Needham High School student who unknowingly spreads COVID-19 to friends and family when he doesn't wear a mask.

Needham is making more than 2,000 masks available to the public. The masks are from Needham-based Rafi Nova and have the slogan, “Needham Needs You. Mask Up!” The town also provided local restaurants with masks for their workers, masks for Needham seniors, masks for town employees and masks for hospital workers for their personal use.

Here is where you can grab a mask while supplies last:

• Needham Fire Station
• Needham General Store
• Volante Farms
• Roche Bros.
• Sudbury Farms
• Trader Joe’s