Business & Tech
Why Are There So Many Starbucks in Newton?
You don't have to travel far in Newton to find yourself at a Starbucks. Here's some data that might help you understand why that is.

It turns out that Double Mocha Macchiato in your hand not only says something about you, it also says something about where you live. If you are carrying a mermaid-emblazoned cup, you are more likely to be walking through the shadows of skyscrapers or looking for a place to set down your shopping bags, or perhaps past students throwing a Frisbee on the quad.
And, more likely than not, your county voted for Obama last year.
Cities, big suburban centers and college campuses are the among the nationβs biggestΒ StarbucksΒ magnets.Β That may be why βtwo-pumpβ and βno-whipβ are such common adjectives in Newton.
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In an effort gauge the power and reach ofΒ StarbucksΒ nation, Patch mapped the countryβs 10,000-plus outletsβstand alone stores andΒ StarbucksΒ cafes within other storesβwith locations from the firmΒ AggData. The biggest surprise? WhileΒ StarbucksΒ can seem ubiquitous, fewer than one-third of all U.S. counties have a localΒ Starbucks.
There are a few clear trends in the national figures. The land of βtallβ coffee cups is based most heavily around tall buildings. Nearly 30 percentΒ of all U.S.Β Starbucksβ2,915 of themβare based in counties holding the nationβs biggest cities. And if you are looking for sheerΒ StarbucksΒ density youβd be hard-pressed to beat Manhattanβs 10017 zip code, which features an astounding 20Β StarbucksΒ in just 0.3 square miles.
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But if you are looking to get away from it allβor at least from the craziness of big city livingβand still need a regular visit with a green-aproned barista, the map ofΒ StarbucksΒ suggests a few strategies.
- Go back to college, or move near a major campus.Β The counties holding the countries biggest universities are very likely to haveΒ StarbucksΒ purveyor nearby. Down in Texas, Travis County, home of Austin and UT has 54 locations. Boulder in Colorado, the home of UC has 31. And Dane in Wisconsin, home of UW and Bucky Badger, has 14. But beyond big state universities,Β StarbucksΒ has you covered if you are small liberal arts school kind of person: quaint Keene, N.H., home of Antioch University and Keene State College, offers twoΒ Starbucks.
- Go to the water, or a resort community.Β If you donβt want to live in a big city, go to the places where the people from the big cities vacation. If you build a hotel, mochas will come. Cape Cod has sevenΒ Starbucks. Vail has twoΒ Starbucks. The Outer Banks in North Carolina has one. Mackinac Island Michigan, in Lake Huron, has zero cars and oneΒ Starbucks. And, yes, in the Holy Hills of the Ozarks, Branson, Mo., has twoΒ Starbucks.Β
Of course, that has less to do with coffee's politics.Β StarbucksΒ clusters around more densely populated places, which tend to vote Democratic.
Red Staters looking for a littleΒ StarbucksΒ solace might want to try Maricopa County. Romney carried the home of Phoenix by about 10 percentage points and the county holds some 262Β StarbucksΒ where you can drown your election sorrows, andΒ caffeinateΒ up for the midterms.
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