Lulu’s Sweet Shoppe: It’s a Sweetheart

Lulu’s Sweet Shoppe is a feast for the eyes with its pretty colors and nostalgic, old-fashioned furnishings.

Owner Sandy Russo opened the shop on Valentine’s Day in 2010. She showed us some cupcakes and explains the different types and flavors.

“I started Lulu’s Sweet Shoppe in 2003 on Hanover Street and then I moved here to 57 Salem Street,” Sandy said. “This is the first gourmet cupcake shop to open in Boston.”

She sells “pure, home-made” cupcakes, cookies and cakes.

“All are baked daily,” Sandy said.

The signature cupcake is called “The Lulu Cream Filled” which is chocolate based with vanilla cream.

“Soon, I’ll be making on-site, homemade ice cream,” Sandy said.

Originally from Boston, Sandy has lived in the North End for 30 years.