There’s a Genius in the North End

Have you ever noticed how beautiful women look when they wear blue jeans?

It turns out those women have discovered a secret.

Alison Barnard, owner of in- jean – ius, located at 441 Hanover Street, knows the answer.

“I opened this boutique in 2005 because jeans are harder to fit than bathing suits because women wear them more frequently,” Alison said. “Jeans can highlight or hide all of your flaws.”

Assistant Manager Naomi Levine agrees.

“Making a woman happy is the best feeling for all our sales associates at in- jean- ius,” she said. “It’s a wonderful service to help a woman find the right pair of jeans.”

Last week, Alison and Naomi were working together in the shop.

When North End Patch arrived, the women showed us the process of selecting the best pair of jeans.

No matter if you are old, young – all women need assistance finding the pair that compliments their figure.

“We work together to see your flaws and how to hide them,” Alison and Naomi said.

And they found the best pair for a member of the North End Patch staff.

In fact, she wore them for a Thanksgiving dinner with a pair of black flats and a jacket.

Speaking of jackets, in - jean- ius carries them. The boutique offers a variety of items to compliment the jeans such as shirts, sweaters, and jewelry.

On Friday, December 7, in- jean-ius will be park of the Sixth Annual Buon Natale Holiday Shopping Stroll.

The stroll takes place from 7:00 to 11:00 p.m.

Other North End businesses that will participate include Heart & Sole, Sedurre, Twilight (also owned by Alison Barnard), Luke Aaron, The Wine Bottega and LIT Boutique.

There will be light refreshments, discounts offered at many locations and validated parking at select locations.

Stop by in – jean- ius to pick up a card. It will be punched by each of the participating businesses. The card will also tell you the entire list of North End businesses that are participating.