Quincy Dunkin' Donuts Testing Donuts-Less Name

QUINCY, MA — The home of the first Dunkin' Donuts now may be home to one of the first Dunkies without the donuts in the name.

The company recently revealed plans to construct a new location at the site of the former Wild Willy's on Route 3A, just before the Fore River Bridge. Tuesday night, the Quincy Zoning Board gave the ok for the old building on the property to come down.

A mock up of the building posted by the Patriot Ledger shows the DD logo, but only Dunkin' as the name on the building.

Dunkin' Donuts recently announced plans to try out the shorter name. The test is part of the chain's overall plan to develop a new restaurant image. It does not expect to make a permanent branding decision until late next year.

Dunkin' Donuts has more than 11,300 locations worldwide, including more than 8,500 in 41 states across the U.S. The company's first location opened down the road on Southern Artery in 1950.

Reporting by Alex Newman was used in this story.

Image via Mike Mozart, Flickr Commons