Swampscott TV Auction Gets New Format

SWAMPSCOTT, MA – The annual Swampscott High School TV auction is set to get a new format along with its new partner: Local nonprofit For the Love of Swampscott.

The auction is an 18-year tradition that raises money for town sports, schools, and resources. Profits from this year will also support FLOS, which plans to expand the auction's loyal viewers to include all those with a TV in town.

The auction will be live on April 11, 12, and 13, from 7 to 10 p.m. on Comcast channel 15 or Verizon channel 40.

Joanna O'Neil, President of For the Love of Swampscott, said live segments have been added to the three-day format, including cooking demonstrations from area chefs, performances from dance studios, and segments of fitness, beauty, and fashion.

"Viewers can look forward to an exciting new format, which includes five minute live entertainment segments at the top of each half hour from local businesses and organizations," said O'Neil. "Everyone involved in these live segments will be auctioning off generous, highly sought-after items and/or services. There are hundreds of large and small auction items that are sure to pique the interest of residents spanning all ages and interests."

Bidders have the chance to win a personalized Swampscott street sign, overnight trips, spa packages, art collectables, sports and concert tickets, and more. A full list of the auction items will be available online here.

Image via Joanna O'Neil