Cross Insurance, a subsidiary of Cross Financial Corp., and one of the largest independent insurance providers in New England, has announced a partnership with Watertown-based NESN, New England’s most-watched sports network, to launch a new interactive and opinion-based sports news show called NESN Live presented by Cross Insurance, which will air on NESN weeknights at 5:30 p.m. starting this Monday, June 23rd.
The show’s primary hosts will be NESN’s Elle Duncan and Sarah Davis.
NESN Live presented by Cross Insurance is one of several new programs NESN has launched for New England sports fans this year as the network celebrates its 30th anniversary. The show will feature updates from NESN reporters and game-day analysts from many different sports venues, including Fenway Park, TD Garden and Gillette Stadium. Interaction with New England sports fans will include viewer calls, fan-generated videos and text and/or tweet-to-screen features.
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Cross Insurance has New England’s most renowned sports organizations covered, literally. The family-owned, Bangor-based agency currently serves as the Official Insurance Broker of the New England Patriots, New England Revolution, Gillette Stadium, Boston Red Sox, Boston Bruins, New Hampshire Fisher Cats, Providence Bruins and Portland Sea Dogs.
"We are proud to team up with NESN for NESN Live, a new outlet for New England sports fans to receive comprehensive coverage about the teams they love and admire," said Brent Cross, Executive Vice President of Cross Insurance. "As our brand continues to grow throughout the world of sports, we look forward to reaching a whole new audience with this interactive show."
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"As NESN continues to grow our original programming, it’s great to partner with another well-established, New England-based company that also continues to grow and partner with sports teams throughout the region," Joseph Maar, NESN’s Vice President of Programming and Production, Executive Producer.
Since its founding in 1954, Cross Insurance has grown extensively through the acquisition of more than 100 insurance agencies throughout New England.