Pure Barre To Open Studio In Watertown's Arsenal Yards

WATERTOWN, MA — A Pure Barre studio is the latest business to announce it's moving into Watertown's Arsenal Yards.

The workout studio plans on opening in spring 2021.

The studio will be in a new construction building with a brand-new HVAC system that incorporates hospital grade air-filtration, access to fresh air supply, contactless check-in, robust cleaning and disinfection protocols, and a controlled environment, according to Arsenal Yards.

"I’m thrilled to bring Pure Barre to Watertown and join the historic rehabilitation of Arsenal Yards," said Lora Pike, owner of Pure Barre Arsenal Yards. "The activity and innovation taking place today in Watertown and Arsenal Yards is palpable and I cannot wait to be part of this culture."

Created in 2001, Pure Barre is the largest barre franchise with more than 550 studios across North America. Pure Barre’s technique is focused on small isometric movements designed to benefit women and men at every fitness level. Its low impact approach protects the joints to reduce injury while increasing strength and endurance through lengthening and toning. In 45-50 minutes, three separately tailored classes feature musically driven choreography for a continuously fresh total body workout.

Arsenal Yards consists of over one million sq. ft. of development including 250,000 sq. ft. of shopping, dining and fitness space, as well as fresh groceries from Roche Bros. and a seven-screen cinema.