Wellesley's Jeff Raider Brings Warby Parker to Newbury Street

Warby Parker. Ever heard of it?

If not, not to worry; it's an eyewear company that might be described as hip with a side of social conscience.

And the mostly-online brand is about to open only its second permanent brick-and-mortar store on Boston's Newbury Street, reports the Boston Globe.

Warby Parker is the work of Wellesley-born Jeffrey Raider and three other Wharton graduates. (The Globe points out that the company has several local ties besides Raider, including Neil Blumenthal, co-founder and co-CEO of Warby Parker, who is an alum of Tufts University in Medford  and the company being named for Jack Kerouac (from Lowell) characters.

The Boston Globe story has a nice Q&A with Raider, who also has just launched a brand-new startup called Harry's.