Dedham's Legacy Place Announces "Art Post" Postcard Experience

Dedham's Legacy Place announced "Art Post," an exciting new initiative featuring illustrated postcards created by celebrated local artists. Every few months, Legacy Place will partner with a different artist to create a seasonal, unique, limited-edition, and complimentary postcard available to all Legacy Place guests. With each new season of "Art Post," Legacy Place will align with a different charity to generate support and donations for that organization. Shoppers who stop by Legacy Place’s "Art Post" box, a custom-designed weathertight mailbox located in front of Kendra Scott at Legacy Place, can pick up a postcard to mail, collect, or share with a friend or loved one.

In a recent study conducted by the U.S. Postal Service Office, 66% of respondents have sent, or would send mail, to family and friends, 65% of respondents said that receiving mail lifts their spirits, and 61% said mail is “extra special in a time of social distancing.” In another study led by the U.S. Postal Service, Gen Z (8-23 year olds) communicated they prefer the traditional act of mailing cards and handwritten letters over digital communication methods for sending wishes or congratulations. The study also showed that receiving physical mail, such as a postcard, makes them feel happier than receiving video calls, emails, or texts.

The first "Art Post" postcard features a colorful illustration from New York Times best-selling author and illustrator, Peter H. Reynolds. A local Dedham resident and long-time cultural beacon within the community, Reynolds was thrilled to partner with Legacy Place on "Art Post’s" inaugural postcard. Working together with his brother, Paul Reynolds, they sketched a postcard promoting hope and community in challenging times. The artwork includes a pop-out, perforated heart that further illustrates Legacy Place’s shared goal to spread the love.

This postcard, available now through spring, will support the Dedham COVID-19 Relief Fund, an organization doing tremendous work for those in the area who have suffered job loss and other setbacks created by the pandemic. This pairing will help provide exposure and drive donations through inclusion on the postcard, Legacy Place’s website, digital collateral, social media, and more.

“I was immediately drawn to the partnership with the Dedham COVID-19 Relief Fund and the theme of hope and community. As I like to say, ‘When the going gets tough, the creative gets going!’ and that’s why this partnership with Legacy Place means so much to me. When the business community in Dedham comes together to tackle seemingly insurmountable challenges, I know our creative problem-solving can make a big difference. I’m honored to be part of this initiative, and I hope that everyone in the community rallies to support the Dedham COVID-19 Relief Fund!" says Reynolds.

“With the recent boom in direct mail, pen-pals, and stationery, we believe a postcard is the perfect medium to spread heartfelt, creative messages. As we celebrate hope, community, and taking care of one another with the first edition of Art Post, we are proud to support the Dedham C-19 Relief Fund and hope we inspire others to give back in a meaningful way,” says Christa Seychew, General Manager of Legacy Place.

"Art Post" postcards are available now and are complimentary for all. Postcards can be found at the "Art Post" mailbox located on the sidewalk in front of Kendra Scott and across from Banana Republic at Legacy Place.