Small Business Saturday 2019: Worcester Businesses Participating

WORCESTER, MA — You may not think about it much, but independently owned boutiques, gift shops, mom-and-pop hardware stores, restaurants and others in Worcester are fighting for survival against malls, big box stores and online retailers.

Small Business Saturday, held annually on the Saturday after Thanksgiving, was created to give them a boost and help level the field of competition. This year, the 10th anniversary of the “Shop Small” movement, the all-local shopping event falls on Nov. 30.

According to the Worcester Chamber of Commerce, $45 of every $100 you spend at a local Worcester business stays in the local economy — but only $14 spent at a national chain stays local.

Here are some local Worcester-area businesses hosting events this Saturday. You can also find a list of local businesses on the American Express website.

Booklovers' Gourmet, Webster — This book store will offer raffles and refreshments all day long. Plus, there will be an appearance by children's author Ralph Massiello, who will sign copies of his "Alien Drawing Book" from 1 to 4 p.m.

Crompton Collective, Worcester — Local craft makers will be on hand in the White Room from 9 a.m. to noon, although the stores will be open until 6 p.m.

Funky Stuff, Worcester — Come see goods like local artisans, and enjoy refreshments like apple cider and egg nog.

Hot Power Yoga Center, Worcester — Enjoy a free family yoga class from 5 to 7 p.m. There will also be local artisans selling goods, and a raffle to benefit local charities.

Saint Michaels on-the-Heights Church, Worcester — The church will host a holiday bazaar from 9 a.m. to 1 p.m.

American Express established Small Business Saturday in 2010 to help local businesses reeling from the Great Recession. The U.S. Senate passed a resolution a year later encouraging businesses in all 50 states to participate in what has morphed into a nationwide “shop small” movement.

This year, the stakes are even higher for small businesses. Rising rents and shifting consumer behavior are causing many small business owners to shutter their shops, according to American Express.

A Shop Small Consumer Impact survey from American Express found that 73 percent of people think empty storefronts are a national issue, and 84 percent agree the increase in empty storefronts and the closing of small, independently owned businesses negatively affects their local communities.

“We recognize the hardships faced by small business owners today and want to inspire people to take notice and Shop Small to support their communities on Small Business Saturday and beyond,” Elizabeth Rutledge, chief marketing officer at American Express, said in a news release. “Retail is changing, but local shops are the fabric of our communities, helping them to thrive in the future is part of our brand ethos and backing promise.”

Since 2010, local business supporters have spent $103 billion on Small Business Saturday, according to American Express.

But that’s only part of the story. For every dollar spent at a U.S. small business, approximately 67 cents stays in the local community — and it helps independent shops and restaurants keep their doors open and meet pay their workers, your neighbors.

That amounts to about $67 billion that has stayed in local communities since Small Business Saturday began, according to American Express.

The American Express survey showed that when consumers are aware of the impact of spending their dollars locally, 75 percent said they would be more likely to purchase a product or service from small, independently owned businesses.

Shopping small isn’t just a Thanksgiving weekend retail event, but a year-long movement, according to American Express, which says it is launching a marketing campaign to make consumers more aware of the impact they can have on their communities when they support local businesses.

“We believe in backing small businesses because we know they strengthen the communities where we live and work,” Anna Marrs, president of Global Commercial Services at American Express, said in the news release.