Birch Run Premium Outlets to Welcome The Michigan Shoppe in April

Simon (NYSE:SPG), a global leader in premier shopping, dining, entertainment and mixed-use destinations, today announced The Michigan Shoppe, a specialized retailer only carrying products unique to Michigan, will join the roster of nearly 145 stores at Birch Run Premium Outlets this April.

“We’re looking forward to bringing The Michigan Shoppe to Birch Run Premium Outlets and in turn supporting Michigan artisans from all over the state,” said Lindsay Carpenter, general manager of Birch Run Premium Outlets. “Local shoppers and tourists alike will have the opportunity to shop amazing Michigan finds and favorites come April.”

Known for specialized products made in the Great Lakes state, The Michigan Shoppe will carry a wide variety of goods including gourmet food, bath and body items, candles, jewelry, photography, pottery, Petoskey stone and copper gifts, books, wood products and much more. Shoppers will also be able to find artworks and home décor from Michigan artisans in the nearly 2,500-sq.-ft. storefront. The Michigan Shoppe will be located in Section B between Gymboree Outlet and Nautica.

The Michigan Shoppe, originated in Frankenmuth, Mich., continues to grow and expand, as Birch Run Premium Outlets will play home to the opening of their second location. Shoppers will find locally sourced products unique to the Birch Run Premium Outlets’ location, as well as the Frankenmuth location.

About Simon Premium Outlets®

The global Simon Premium Outlets portfolio offers exceptional brands at extraordinary savings through a diverse mix of luxury, designer and popular retailers representing the best in fashion, family and home. Our 91 Simon Premium Outlets in the United States, Puerto Rico, Canada, Japan, Malaysia, Mexico and South Korea are some of the most iconic and productive shopping destinations for residents and travelers including Woodbury Common (New York City), Orlando, Desert Hills (Palm Springs), Las Vegas and Wrentham Village Premium Outlets (Boston). For more information visit premiumoutlets.com or follow Premium Outlets on Facebook, Twitter, Instagram and Pinterest.

About Birch Run Premium Outlets

Located just minutes from Frankenmuth, Birch Run Premium Outlets is a top destination for unbeatable savings on popular brand name retailers, including Adidas, Bath & Body Works, Columbia Sportswear, Express Factory Outlet, Nike Factory Store, Pottery Barn, The North Face, and Under Armour. For additional information regarding the 145-store center visit, premiumoutlets.com/birchrun.