Couch Potatoes Not Allowed: Lululemon Opens Downtown Detroit Concept Store

DETROIT, MI—If you are a couch potato, do not go to the lululemon store grand opening in downtown Detroit today. Repeat: DO NOT go. This will not be a wine and cheese party. Shoppers need to be prepared to dance, run and do some yoga.

This is, afterall, lululemon—a retailer of yoga-inspired athletic wear. It features exercise and active clothing for women and men.

The new lululemon, a concept space, called the Downtown Detroit Local, is in the historic Woodward Avenue District. The unique, community-focused shop offers “a place for connection, sweat and collaboration” via events and technical product offerings, according the store’s promotional material.

The grand opening festivities, which get started at 11 a.m. Friday, include dancing to DJ tunes and a run at 4 p.m. with WeWork and RunThisTown Detroit. On Sunday, there will be a free “morning yoga and mindfulness event,” hosted by store ambassadors Dan Gottlieb and Adria Moses.

“I am very excited for the city of Detroit to acquire lululemon,” said Moses in a statement from lululemon. “It's one of those stop-and-look moments.”

Gottlieb, aka “Yoga Dan,” added, “The spirit of Detroit is alive! I'm born and raised in Detroit, I love being a part of this story of rebirth. I am thankful for the opportunity to share – ruthlessly – my love of yoga and wellness with all of Detroit #Yogatownusa.”

The store, at 1454 Woodward Ave., will be open 11 a.m. to 7 p.m., Monday through Friday, and noon to 5 p.m. Sunday.

Photos courtesy of lululemon