Naturally Sourced Beauty Brands to Have In Your Cabinet

Do you care what ingredients are in your products and what you're putting on your skin? Because we do! If you're looking for new, scientifically-based clean beauty brands to add to your medicine cabinet, I would love to introduce you to I-N Beauty and AHAVA. Don’t get put off by the generic term ‘clean’, as these beauty brands all have strict standards on what clean means to them based on scientific data, research and industry standards.

At the forefront of the personal care industry, I-N Beauty uses scientific innovation and clinical research to develop their plant-based skincare and haircare products. I-N Beauty has sourced over 225 ingredients from seeds, sea, cells, plants, and fruits to create effective skincare without sacrificing results and luxury. Their meticulous selection of plant-derived, clinically proven ingredients are cruelty-free and responsibly produced to minimize the impact on the environment. Additionally, each product is scented with a proprietary blend of 99% certified-organic essential oils. They are fully transparent about exactly what percentage of their products is natural and organic, and all are certified organic by a third party.

In addition, AHAVA is a body and skincare brand dedicated to harvesting the most potent natural elements of the Dead Sea to deliver exceptional hydration to your skin. Based on its unique geological location, the Dead Sea is rich in a variety of minerals with proven therapeutic and skincare benefits. AHAVA utilizes a unique scientific approach to formulate products including mud masks, cleansers, oils, serums and more with the region’s mud, salt, and water to address specific skincare and body care concerns. Their products are vegan, paraben-free, eco-certified and tested extensively on sensitive skin.