Parent's Tackle Unpredictable Morning Moments

Every new school year presents new opportunities. With high hopes, parents aim to do things differently. They plan to lay their kid’s clothes out the night before. Waking up earlier, eating healthier and have more patients with the kids in the morning. We all take the pledge; School Year’s Resolutions... Then reality kicks in.

That's why Nutri-Grain, the fuel-for-your-busy-morning breakfast bar, surveyed over 2,000 moms and dads about their morning routines and school year resolutions to find out what the back-to-school morning hustle is really like. The results were surprising:

• 84% of parents make resolutions for the academic year ahead.
• 63% of parents break those resolutions, citing lack of energy to keep up.
• The biggest challenge parents face in the morning? Getting kids out the door on time.
• Many parents do personal grooming on their way to work because of lack of time in the morning. 43% of women put on their makeup during the morning commute and 52% of men shave!
• Parents need to remind their kids at least twice in the morning to get dressed, brush their teeth, or put on their shoes.
• By the end of the school year, parents will have asked their kids to hurry up almost 540 times.
• In an average school week, kids spill on their clothes twice while getting ready for the day ahead.
• More than half of parents resort to bribing their children to keep resolutions on track, offering time with electronics (39%), a new toy or game (38%), or extra time watching TV (33%) as a reward.
• On average, parents skip around two breakfasts a week because their children make them late, even though 8 in 10 parents think breakfast is the most important meal of the day

Nutri-Grain also partnered with social media personalities Cat & Nat, known for their #Momtruths, to bring these real morning experiences to life. With seven kids between the two of them, Cat & Nat share everything moms think, but are too afraid to talk about. They take on parenthood with honesty and humor and know that sometimes the only way to make it through the morning when the kids are screaming and the dog needs to be walked is with an on-the-go breakfast bar.

“We need to take the level off and just focus on getting the kids out the door,” said Cat. “If you can get a Nutri-Grain Breakfast Bar in their mouths and just give them some energy we’re winning. That’s what it is all about at the end of the day.”

“I’m just going to say don’t put too much pressure on your-self,” said Nat. “It’s a stressful time, mornings are crazy but you need to get the kids out the door and you to just lower your standards a little bit for the things you thought you wanted to do and just roll with it. Make sure that they get a breakfast bar out and enjoy times with your kids.”

Made with eight grams of whole grains and eight essential vitamins and minerals, Nutri-Grain is a satisfying and efficient source of morning energy. Nutri-Grain takes one item off of parents' plates so they no longer have to skip breakfast – instead they can grab a portable Nutri-Grain bar with a soft-baked crust and sweet filling made with real fruit to give them the energy to deal with life's unpredictable morning moments.

What does your #realmorning look like? Share your back-to-school morning mishaps and triumphs on social and boost your energy for the year ahead with Nutri-Grain.

Survey Methodology

The survey was commissioned by Kellogg's Nutri-Grain and conducted by Edelman Intelligence, a full-service consumer research firm. Fielded between July 10-15, 2018, the online questionnaire surveyed over 2,000 U.S. adults with school-aged children ages 5-12, representative of the general parent population by age, race, income, and gender. As a member of The Insights Association in good standing, Edelman Intelligence conducts all research in accordance with MRA Marketing Research Standards and adheres to the CASRO Code of Standards and Ethics.

Cat & Nat

With seven kids between the two of them, Cat & Nat know just how lonely and isolating motherhood can be. With honesty and humor, Cat & Nat rewrite the paradigm of “the perfect mom” and dismantle the unrealistic portrayals of motherhood that are often presented in the media. Through their virally famous #MOMTRUTHS, Cat & Nat share everything moms think but are too afraid to talk about.

About Kellogg Company

At Kellogg Company (NYSE : K ), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

Courtesy: Nutri-Grain Bar

Photo Courtesy: PR Newswire