Local Voices

What You Need to Know Before You #ShopSmall in the Royal Oak Area

Remember this on Small Business Saturday: When you do your holiday shopping at local businesses, more money stays in the local economy.

Local businesses across southeast Michigan are offering special incentive on Small Business Saturday and throughout the holiday shopping season. (Photo via City of Royal Oak)

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First observed in 2010, Small Business Saturday – Nov. 29, 2014 – is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively.

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In contrast, the American Express Corp.-sponsored Small Business Saturday encourages holiday shoppers to patronize brick-and- mortar businesses that are small and local.

Why shop small? Here are a few reasons:

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For every $100 spent at a locally owned business, $68 stays in the local economy. That compares to only $43 if the same dollar were spent at a national chain.

Local businesses procure local goods and services at more than twice the rate of chain stores.

If each household simply redirected just $100 of planned holiday spending from chain stores to locally owned merchants, the local economic impact would reach approximately $10 million.

Here in The Mitten, we’ve got about 30 reasons you should eschew the Black Friday and Cyber Monday sales in favor of Small Business Saturday. Click the links below for special Small Business Saturday promotions, business listings on Chamber of Commerce sites and other resources in the 30 Michigan Patch communities or areas.

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