Nathan Baller on Making Your Personal Brand

It is no secret the popularity of digital media is growing. Employers, consumers, and other professionals constantly looking up companies, potential employees, and leaders in a certain industry online. You want to make sure that when people are searching for your name, they find an established personal brand.

Professional Images

When creating an online presence, you will want to look professional across all of your properties. This means you should invest in a professional photo to put on your websites and social media platforms. Consumers, employers, coworkers, and potential business partners will use this image to base their opinion of you. Though we would like to think we’ve moved away from “don’t judge a book by its cover,” we haven’t progressed too far from making judgments of people by what they put online. Many potential employees have been passed over for jobs due to the images they have on their social media accounts. Be cognizant of what images you are representing yourself online.

Building Authority

Now that your websites and social media accounts are ready to be shared with the world, you want people to be able to find you online. It isn’t about how many profiles you make but how you utilize them. Search engines are going to recognize the most engaging and relevant properties they find and have them rank higher in the search results. Make sure the content you are uploading is informational and productive.

Engagement

You build authority by engaging with other users on the internet and also them engaging with your properties. Follow people in your industry and leaders in the business world, like and share posts about relevant topics, and comment on posts to share your opinion. This will increase your chances of gaining a larger following and can give users an idea of what your personal brand looks like.

Staying Consistent

Now that you are developing your brand and building more authority, you are going to want to create consistency in your content and brand. You don’t want to be all over the place where people cannot figure out which industry you fit into or what your mission is. Make sure you are sharing and producing content for the niche you want to be recognized in. It will make the path easier to become a leader.