Local Resident Brings No.1 Mobile Flooring Showroom to Area

(ST. PAUL, Minnesota)-The COVID-19 pandemic has caused many people to take stock of everyday life. As life has changed, the ripples emanate out, resulting in even more change. For Eric and Lisa Smith of Lakeland, MN, it resulted in a career change.

“The challenges of 2020 told Lisa and I that now was the time to pursue business ownership,” Eric said. In November, the Smiths became new franchise owners with Floor Coverings International, the No. 1 flooring franchise in North America. They are now visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. Floor Coverings International Twin Cities East serves clients throughout St. Paul, Woodbury, Stillwater, Cottage Grove, Lake Elmo, Hastings, Afton, Lakeland, Newport, St. Paul Park, Maplewood and Bayport.

The 44-year-old Smith spent the last seven years as a regional manager for one of the country’s largest replacement window companies, working with various leaders throughout the home improvement industry and he is leveraging that experience, knowledge and the relationships he gained to aid his growth as a small-business owner. While Smith’s educational background is in engineering, he said he has always been drawn to the home improvement industry. “I’ve always felt drawn to the emotion of helping people invest in their homes in a way that elicits positive emotions when they remember the experience,” he said. “Beyond that, we wanted to set an example for our young kids of what business ownership should look like; providing them with not only an example, but also an opportunity for them to be a part of our family business. “

In Floor Coverings International, the Smiths found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. For this they were given the Innovation Award for Customer Response from Franchise Update Media, the benchmark publication and conference entity that is the Gold Standard of Franchising.

“What Floor Coverings International is building, along with values that are centered on the customer experience are a good fit for our transition from corporate life to business ownership.”

Of course, the COVID-19 pandemic has affected every part of our lives. However, Floor Coverings International utilizes a number of preventative safety precautions to keep both clients and franchise owners and their employees safe. With people spending more time in their homes, they are investing into their largest asset in a way that makes them feel good about staying home.

For information visit https://twincitieseast.floorcoveringsinternational.com or

call 651-571-7170

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ABOUT FLOOR COVERINGS INTERNATIONAL

Norcross, GA-based Floor Coverings International has been ranked consistently as the No. 1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The 142 franchisees and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside existing lighting, paint, and furniture. The company will open several more locations throughout the U.S. and Canada through franchise expansion in 2021. For franchise information, please visit www.opportunities.flooring-franchise.com and to find your closest location go to www.floorcoveringsinternational.com.