'Treat Yourself' at Minneapolis/St. Paul Area Premium Outlets

Self-love, for less. Minneapolis/St. Paul area’s premier outlet shopping destinations are making the most of feel-good, everyday moments with new fashion, accessories, athleisure and footwear during Today’s the Day: Treat Yourself at Albertville Premium Outlets and Twin Cities Premium Outlets. Feb. 15 to March 8, shoppers are invited to spend the day spoiling themselves with enormous savings on top of savings from sought-after brands, such as The North Face, Columbia, and lululemon at Albertville Premium Outlets and Michael Kors, Polo Ralph Lauren, and adidas at Twin Cities Premium Outlets – all up to 65% off every day!

“Everyone deserves to feel special! Our collection of stores provides shoppers with options that reflect a ‘Treat Yourself’ mantra every day,” said Sarah Dorrian, the Premium Outlets’ Director of Marketing. “We invite guests to take a much-needed personal shopping day where they can explore the latest trends for less and find joy in a simple, well-earned pick-me-up.”

Throughout Today’s the Day: Treat Yourself at Albertville Premium Outlets and Twin Cities Premium Outlets (Feb. 15 to March 8), shoppers dreaming of new styles at can’t-miss value will find daily deals on these must-have items:

• Fashion
• Accessories
• Footwear
• Athleisure

Anyone seeking to stay on-trend will discover a wide selection of coveted brands. Men and women will find an array of options to dress to impress in the season’s most chic sweaters, jeans and outerwear at Polo Ralph Lauren, Eddie Bauer, and GAP.

Stylish shoppers can save on sparkly earrings, designer handbags or comfy scarves that make their day – and outfit – that much better. Trendsetters can discover new accessories at kate spade new york and Coach.

Friends and families can treat their feet and step into the most stylish shoes of the season at Crocs and adidas. From boots to flats to heels to sneakers, it’s no surprise the newest trends in soles are also good for the soul.

Under Armour and Nike Factory Store offer functional fashion perfect for those on the go! The newest athletic apparel is designed for more than just exercise, offering everyday comfort and style.

Shoppers seeking year-round, early access on enormous savings are encouraged to sign up for the Premium Outlets’ VIP Shopper Club. Enrollment is free, and members will receive exclusive VIP offers for iconic brands, the latest on center promotions and events, a VIP Coupon Book and much more – all conveniently available directly on mobile devices.

For more information on seasonal savings and sought-after brands, please visit Albertville Premium Outlets online or Twin Cities Premium Outlets online.