Brides-To-Be Say 'Yes To The Dress' At National Bridal Sale Event

ACROSS MINNESOTA —Attention all brides-to-be: if you're looking for a wedding gown for your big day, lace up your running shoes and head to your nearest bridal salon for National Bridal Sale Day, which falls on Saturday, July 20. More than 1,000 independent, locally owned bridal shops, including top salons, in the United States and Canada will participate in the fourth annual sales event.

Many of the bridal salons will be offering up to 80% off on designer gowns. Although July 20 is the official sale event, some salons have extended their sales through July 27. The big bridal gown sale is similar to Black Friday and Small Business Saturday for other retail businesses. National Bridal Sale Day is also recognized by Chase's Calendar of Events and is scheduled annually on the third Saturday in July, says the event's creator, Sue Maslowski, owner of Jay West Bridal in Haddonfield, N.J.

"It also means brides do not have to shop the Internet for price," Maslowski says. "They can walk into any participating bridal salon across the country and in Canada or Mexico on that day and touch, see and feel what they are purchasing with no surprises. And often, they can take the gown home the same day."

Those shopping for wedding gowns, bridesmaid dresses or mother of the bride/groom dresses are advised to call participating salons and schedule an appointment so that sales staff can help brides select gowns and provide other services, such as alterations.

Participating bridal boutiques in Minnesota include:

Wedding Shoppe Inc.
1196 Grand Ave., Saint Paul

My Darling Bridal
277 7th St. W., Saint Paul

Bridal Aisle Boutique
308 5th Ave. S.E., Osseo

The Wedding Connection
3035 White Bear Ave. #5, Maplewood

Angelique’s Bridal
12341 Aberdeen St. N.E., Blaine

Effie’s Bridal Trunk
1715 County Road 42 W., Burnsville

Our Shop Bridal
9000 Hudson Rd. Unit 618, Woodbury

Weddings By Deb
214 Central Ave. N., Faribault

Mestads Bridal & Formalwear
1171 Sixth St. N.W., Rochester

Patch staffer Lorraine Swanson contributed to this story.