Fleetwood Mac Is Back: Dreams Are Made Of Memes

LORMAN, MS — Fleetwood Mac, the British-American pop and folk rock band that got its start in the 1960s, is back on the charts with “Dreams,” four decades after it was recorded. It’s all thanks to a meme from a member of a Mississippi dance troupe, who quipped, “Fleetwood Mac’s music is so boring, you can’t even dance to it,” followed by “Me: an intellectual.”

Then she and other members of the color guard at Alcorn State University in Lorman just plain kill it.

And so does the Stevie Nicks song from Fleetwood Mac’s 1977 “Rumours” album, thanks to the viral moment. The video has been retweeted at least 100,000 times and garnered hundreds of thousands of likes.

“Dreams” reached No. 14 this week on Billboard’s Hot Rock Songs chart. The song reached No. 1 on the Billboard Hot 100 in June 1977.

Billboard said the meme, tweeted on March 22, sparked a 36 percent surge in download sales from March 23-29 to 2,000, according to Nielsen Music. On-demand streams were up 24 percent, to 1.9 million.

The Rumours album also made a reappearance on the Top Rock Albums chart, with a 12 percent surge in album downloads. Rumours was a staple on the Billboard 200 for 31 weeks beginning April 2, 1977, and is still the longest reign for any band album in the history of the chart, Billboard said.