Valley Insurance Agency Alliance Hires Director of Marketing

Valley Insurance Agency Alliance (VIAA), a cohesive family of over 120 independent insurance agencies in Missouri and Illinois, recently hired Lauren Davis as Director of Marketing. In this position, she will design and execute digital marketing strategies and campaigns for VIAA and assist member agencies. She also will oversee marketing efforts of sister company POWERS Insurance & Risk Management, one of the largest family owned and operated independent insurance agencies in St. Louis

Prior to joining VIAA, Davis worked as a trauma nurse at University of Missouri Hospital, a realtor for a local real estate brokerage, and escape room business owner in Columbia, Mo. After relocating to St. Louis in 2017, she worked as a PACU nurse at Barnes Jewish Hospital.

“Lauren has achieved excellent results from her social media and marketing skills in previous jobs, and we look forward to experiencing her proficient skillset firsthand,” said VIAA President JD Powers. “She will play an integral role in assisting our member agencies with the implementation of their specific marketing campaigns.”

Founded in 2006, VIAA generates more than $200 million in written premium and is the regional
founding member for the Strategic Insurance Agency Alliance (SIAA), a more than $8 billion national alliance.

For more information about Valley Insurance Agency Alliance, call (314) 333-4906 or visit
http://www.viaa4u.com.