Pfitzinger Graphics: Handcrafted Signs are Key to Success

Name: Don Pfitzinger, co-owner with his wife, Kathy, of Pfitzinger Graphics, 681 Larkin Williams Road, Fenton.

Business: Pfitzinger Graphics, a business that specializes in signs of all kinds, including wraps, pinstriping, boat graphics, banners, lighted signs, sandblasted signs, etched glass, 3-D signs and custom projects.

Professional background: Beginning with a commercial art degree, Pfitzinger also spent five to seven years as an apprentice for Baechle Advertising. He started the business in 1980.

Civic Involvement: Membership in the Fenton Area Chamber of Commerce, the Olde Town Fenton Business Association, a member (for 23 years) of the Fenton Lions Club and president of the Memories Car Club.

Hobbies: Custom car building, antique restoration and auto memorabilia restoration.

Comments: "(The sign business) is a lot of hard work. The secret is starting small and at a young age. Computers have taken over the (sign) industry but not everything can be made on a computer. What's missing is the handcrafting. People need to stand back and look at their sign design. I see a lot of boring stuff all day long. Anybody can crank out the boring stuff."