Keeping It Real at Leopard Boutique

As Rachel Sauter, owner of Leopard Boutique, opened her business over 6 years ago, she immediately recognized a problem in the fashion industry: all of the fashion models looked the same; her customers didn’t. Her solution? Invite her customers to model. Leopard’s Modeling Mom’s program was born.

Over the last 6 years, Leopard has successfully captured real women in the community rocking its fashion trends. From stay-at-home moms to business owners, not one single model came from an agency. Don’t be surprised to find Leopard’s social media pages filled with the mothers, sisters, and daughters of St. Louis. While the marketing approach is spot on, the intent behind the program is so much more.

Experience is everything at Leopard Boutique, including the Modeling Moms program. It is designed to make women feel confident in themselves and where they shop. The stylists and production team were made to empower women and it shows. The participants come in excited and a little nervous, and leave feeling full of love and self-esteem. That is what Modeling Moms is all about at Leopard.

Founded on the principal of providing a positive boutique experience for women, Leopard continues to aim for excellence via its promise to empower women through fashion and feels fortunate to be a part of three great local communities (Maplewood, Webster Groves, and St. Charles). Thanks to the support of devoted customers and an incredible staff, Leopard Boutique has become a household name in the St. Louis area. Leopard’s promise to you? More compliments.

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