Dunkin’ Donuts Welcomed First Day of Summer 2017 with Survey Showing Seasonal Anticipation Higher than in Previous Years

June 21 marked the first day of summer 2017, and a new survey commissioned by Dunkin’ Donuts, a summer beverage destination, shows that two-thirds (67%) of adults are looking forward to summer more this year than in previous years. In fact, nearly 40% say they would actually take a pay cut in exchange for more time off this summer.

Dunkin’ Donuts, keeping St. Louis guests energized with iced and frozen beverages all season long, commissioned the survey to take a closer look at the many ways people are making the most of their summer this year. Among some of the additional findings:

• Why are people so psyched for summer? Top reasons include lack of time to see friends and family this year, working harder this year than in past years, and poor weather this spring.
• What quintessential summer activities do Americans want to do most this season? Number one is a road trip with friends or family, with spending time at the beach or pool a close second, followed by summer barbecues or picnics.
• Will coffee fuel folks’ fun this summer? Nearly two-thirds (65%) agree that a great cup of coffee makes their summer activities more enjoyable.
• Sometimes summer fun is replaced by summer guilt, as more than one-third (34%) of adults admit always or sometimes feeling sorry about taking time off from their jobs during the summer.
• Can you have summer fun without photos? One in six adults (17%) claim they would actually cut their vacation short if they couldn’t take or post photos from it.
• For more survey results, visit the Dunkin’ Donuts blog at https://news.dunkindonuts.com/blog/Firstdayofsummer.

Dunkin’ Donuts has a full lineup of iced and frozen coffee choices perfect for keeping energized throughout each and every summer day, including new Frozen Dunkin’ Coffee, iced coffee and espresso beverages, Cold Brew coffee, and ready-to-drink bottled iced coffees. For summer, Dunkin’ Donuts restaurants are serving delicious coffee flavors that perfectly capture the spirit of the season, including S’mores, Coconut Crème Pie and Butter Pecan.

Dunkin’ Donuts also has a special summer offer for its newest frozen beverage, serving a small Frozen Dunkin’ Coffee for the special price of $1.99 through July 2. Crafted to deliver the authentic taste of Dunkin’ Donuts’ Original Blend coffee, Frozen Dunkin’ Coffee is made with a special extract featuring 100% Arabica coffee to bring forward the signature flavor of the brand’s premium coffee, blended with ice and dairy for a rich, sweet and creamy beverage to keep guests energized any time of day.

The Dunkin’ Donuts in St. Louis are located at Manchester Rd, Telegraph Rd and Lambert--St. Louis International Airport. Other Missouri locations include Kirkwood, Richmond Heights, Ballwin, Arnold, O’Fallon and Saint Charles. To learn more about Dunkin’ Donuts, visit www.DunkinDonuts.com, or subscribe to the Dunkin’ Donuts blog to receive notifications at https://news.dunkindonuts.com/blog. You can also follow us on Facebook (www.facebook.com/DunkinDonuts), Instagram (www.instagram.com/DunkinDonuts) and Twitter (www.twitter.com/dunkinstl).

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About Dunkin’ Donuts

Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 11 years running. The company has more than 12,200 restaurants in 45 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.

Survey Methodology

This survey was conducted online June 9 through June 10, 2017 among a representative sample of 999 US adults 18 years old or older by Toluna, an independent research provider, under the guidance of RF|Binder’s research team. The results are nationally representative according to the US Census Bureau statistics to accurately reflect the gender, age, income, ethnicity and region of the US general population.

Contact:

Jaci Rothe

Cork Tree Creative, Inc.

618-656-7333

jaci@corktreecreative.com